SEM is a digital marketing technique that uses paid advertising to raise a website’s presence on search engine results pages (SERPs). Bidding on keywords that people are likely to enter into search engines when seeking goods or services is what it entails. SEM may increase brand awareness, produce leads or sales rapidly, and provide highly focused traffic to a website when used properly. Google Ads and Bing Ads are well-known SEM platforms that let companies customize their campaigns according to geolocation, device type, and user data.